Following are the key questions to answer for creating a successful Association Marketing program: 1. Who are your high-priority customers? (List the top one, two or three) Description #1 #2 #3 Industry qqqqqqqqqq qqqqqqqqqq qqqqqqqqqq Department qqqqqqqqqq qqqqqqqqqq qqqqqqqqqq Job Function or Title qqqqqqqqqq qqqqqqqqqq qqqqqqqqqq

2. What Associations, Special Interest Groups (SIG) or User Groups reach them? 3. What are your objectives? (List what you would like to accomplish with the associations) 4. What opportunities are available through the associations? (Check those that you are currently doing. Note whether this is on a local or national level.): Advertise in Publications Attend Meetings Belong to the Association Exhibit at Events Speak at Meetings Get Articles & Reviews Published Have Links to/from their Web Site Send to their Mailing List Sit on Committees Speak at Events Sponsor Programs or Events Work with Infrastructure Partners 5. What action steps will you take as a result of what you learned here? 6. What tools do you need to take these steps?