Try This Quiz! Following are the key questions to answer for creating a successful marketing campaign: 1. Who in the organization uses or could benefit from using your product? 2. How can your product solve their business problems? 3. What is the decision-making process? 4. What trends or strategic business issues influence your customers' buying decisions? 5. To what message will customers favorably respond? 6. What is going to motivate your prospects to change the way they currently do business? 7. Where do your prospects go for information about technology and issues that effect their business? 8. What cost-effective marketing vehicles are available to reach and influence their decisions? If you need help answering these questions, Qualitative Marketing can help. Contact info@qmarketing.com.