These tools are provided to help you develop an effective and well-rounded marketing plan.

Internal Analysis
Worksheets
The Market Analysis Questions list the questions to identify your customers, their buying process, and how to reach them. The Association Marketing Worksheet highlights the areas to address for developing an Association Marketing program.
Value of Approach The Value of Association Marketing provides several examples of Association Marketing, typical results achieved and a cost comparison.
Speaking Engagements Roberta Moore spoke at Software Success's Niche Marketing Conference on February 26th in San Jose, CA and March 5th in Orlando, FL. The topic was TAP into New Markets through Associations. Call Software Success at (781)320-9460 for more information on future conferences.
Demographics Find out about the demographics of User Groups and Associations. Coming Soon!
Underlying Foundation Find out about the customers' Technology Adoption Process and the Infrastructure required to support it. Coming Soon!
Guidelines Find out the tried and true guidelines that make the difference between phenomenal success and lack luster results. Coming Soon!