Roberta Moore started Qualitative Marketing in 1984 to help technology companies identify and understand new markets so they could acquire new customers quickly and cost-effectively.


Our client success is the result of the professionalism and experience that each of our 14 staff members and consultants bring to the Qualitative Marketing team. More information about the executive team can be found by clicking on the person's name:

Roberta Graves Moore,              
President and Founder

Robert Johnson ,                                 Vice President, Client Services



Qualitative Marketing has proven this approach for a variety of technologies. Click on Technology Expertise for a partial listing.